UX/UI Design - Pet Portal.
Following on from analysis and insights gleaned from research completed for the Practice Website of the Future project, it became evident that users expectations and goals were not being met by current practice websites. These missed oportunites to delight customers combined with impoved and reworked business goals resulted in the Pet Portal.
Vision:
To be the veterinary group of choice and to provide market leading, digitally enabled pet care services and products, that provide a superior customer experience and digital offering, supporting our practices to deliver leading standards of care and service powered by data and technology and to give a best-in-class employee experience enriched by digital innovation.
To be the veterinary group of choice and to provide market leading, digitally enabled pet care services and products, that provide a superior customer experience and digital offering, supporting our practices to deliver leading standards of care and service powered by data and technology and to give a best-in-class employee experience enriched by digital innovation.
Drivers
To Improve customer experience and give more choice about how they choose to engage with their practice.
To Improve customer experience and give more choice about how they choose to engage with their practice.
To digitalise manual processes in practice thus improving operational efficiency and increasing time for animal care.
To improve the quality and quantity of data held by practices.
Goals
To allow pet parents to maintain/update their personal details/communication preferences and sync this data back to the PMS and DW.
To allow pet parents to maintain/update their personal details/communication preferences and sync this data back to the PMS and DW.
To allow PetParents to maintain/update details of their pets and sync this data back to the PMS and DW.
To deliver a centralised space for PetParents to view their pets appointments and parasiticide prescriptions (upcoming and previous).
Project included:
User Story Mapping, Wireframing, Prototyping.
