Over 30 years of experience in the digital, print & packaging
design industries, working across multiple industry sectors, in
partnership with government organisations, charities, trusts,
blue-chip companies, including Tesco (Fresh & Easy), Gillette, Duracell as well as private sector clients. Through my career I have been fortunate to have the experience of living and working in Boston MA, London and Los Angeles CA.
design industries, working across multiple industry sectors, in
partnership with government organisations, charities, trusts,
blue-chip companies, including Tesco (Fresh & Easy), Gillette, Duracell as well as private sector clients. Through my career I have been fortunate to have the experience of living and working in Boston MA, London and Los Angeles CA.
Digital Design / UX Design / UI Design: Many years experience working in partnership with over 100 clients. Creating immersive, accesable, customer experiences across all devices within brand. Performing research via kick-off meetings and UX workshops with clients and stakeholders. Creative hands-on designer, boasting truly formidable skills in Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign and solid experience with: Principal, Sketch, Adobe AE, Jira, Confluence and Basecamp.
Management / Leadership: A clear track record in leading, directing, managing, nurturing and motivating teams to excel and perform to their best abilities whilst delighting clients and customers and performing to commercial requirements. Defining best practices, processes and embracing Agile and Lean methodologies. ‘Can do’ approach to highly aggressive deadlines.
Communication: An highly effective communicator at all levels, used to collaborating, managing clients and stakeholders at all levels.
Brand Development / System Design: Extensive experience of brand development and creating brand guidelines, including the design and development of brand assets across digital and print.
• UX Design
• UX Research and Analysis
• Usability Testing
• Workshops
• User Story Mapping
• Field Studies
• Website Architecture
• Heuristic Evaluation
• WCAG 2.1 Accessibility - to AA & AAA level
• Wire-framing
• UI Design
• Prototyping
• Design Systems
• Brand Development
• Prototyping
• Design Systems
• Brand Development
• Management
• Project Management
• Production Management
• Agile / Lean Methodologies
• Project Management
• Production Management
• Agile / Lean Methodologies
• Print / Packaging Design
• Graphic Design
• Repro-graphics Specialist
• Graphic Design
• Repro-graphics Specialist
Employment... the last 20 years...
2022 - 2023
UX/UI Designer Lead
VetPartners Ltd. - York, UK - Digital Transformation Team
Responsible for leading the DT Team and business through a UX transition, to deliver a world-class Digital Transformation within the Veterinary Industry. I implemented a UX research plan that was unique to VetPartners and the industry. Research into users needs and pain-points was pivotal and created a catalyst for change within the DT Team and wider business.
UX/UI Designer Lead
VetPartners Ltd. - York, UK - Digital Transformation Team
Responsible for leading the DT Team and business through a UX transition, to deliver a world-class Digital Transformation within the Veterinary Industry. I implemented a UX research plan that was unique to VetPartners and the industry. Research into users needs and pain-points was pivotal and created a catalyst for change within the DT Team and wider business.
2020 - to present
Freelance Creative and Consultant
Specialising in UX & UI Design, Branding, Digital Solutions, E-Commerce websites for both B2C and B2B, across mutiple plateforms and everything that falls under print. A certified partner with BigCommerce and Shopify.
Freelance Creative and Consultant
Specialising in UX & UI Design, Branding, Digital Solutions, E-Commerce websites for both B2C and B2B, across mutiple plateforms and everything that falls under print. A certified partner with BigCommerce and Shopify.
2020
Founder KINDA Spirits
A non-alcoholic spirits drinks brand. KINDA by name, kinder by spirit. Featuring a triad of spirits: pink gin, rum and whiskey. I was delighted that my KINDA Pink Gin won The Spirits Business Gold award 2021.
Founder KINDA Spirits
A non-alcoholic spirits drinks brand. KINDA by name, kinder by spirit. Featuring a triad of spirits: pink gin, rum and whiskey. I was delighted that my KINDA Pink Gin won The Spirits Business Gold award 2021.
2017 - 2021
Creative Director
Hops, Grapes & Spirits Ltd. - London / Harrogate, UK
Importing and distributing new drink brands into the UK/USA market. Specialising in the travel sector. Hands on implementation and design of customer friendly, user centric websites by applying awesome UX/UI design principals.
Creative Director
Hops, Grapes & Spirits Ltd. - London / Harrogate, UK
Importing and distributing new drink brands into the UK/USA market. Specialising in the travel sector. Hands on implementation and design of customer friendly, user centric websites by applying awesome UX/UI design principals.
2016 - 2018
Creative Director
Hollingworth Group Ltd. - Leeds, UK
Using UX/UI design principals responsible for the concept, design and build of a unique, on-line marketing tool, to help retain holiday membership customer purchases during their 14 day cool off period. Other projects included the development of marketing loyalty devices for UK automotive retailers.
Creative Director
Hollingworth Group Ltd. - Leeds, UK
Using UX/UI design principals responsible for the concept, design and build of a unique, on-line marketing tool, to help retain holiday membership customer purchases during their 14 day cool off period. Other projects included the development of marketing loyalty devices for UK automotive retailers.
2010 - 2015
Head of Creative
Cubik Soultions - Digital Agency - Leeds, UK
Running a team of designers and FEWDs to implement and design websites for over a 100 charities, trusts and government organisations. During my stay I instilled UX methodologies into the team which changed the way the creative department and wider business worked and operated.
Head of Creative
Cubik Soultions - Digital Agency - Leeds, UK
Running a team of designers and FEWDs to implement and design websites for over a 100 charities, trusts and government organisations. During my stay I instilled UX methodologies into the team which changed the way the creative department and wider business worked and operated.
The Print, Packaging and Design Years...
2006 - 2010
Production & Studio Director
VCG Kestrel, Tesco (Fresh & Easy) - El Segundo, Los Angeles, USA
The challenge was immense starting from scratch, working within the clients’ HQ where Tesco ambitions were enormous and so were the pressures and expectations for VCG Kestrel. Within ten months the studio had managed and produced 2000 F&E branded products, leading to the successful soft launch of the F&E supermarket brand. My reports regarded me as pivotal in the successful soft launch of the Fresh & Easy Brand in the USA.
Production & Studio Director
VCG Kestrel, Tesco (Fresh & Easy) - El Segundo, Los Angeles, USA
The challenge was immense starting from scratch, working within the clients’ HQ where Tesco ambitions were enormous and so were the pressures and expectations for VCG Kestrel. Within ten months the studio had managed and produced 2000 F&E branded products, leading to the successful soft launch of the F&E supermarket brand. My reports regarded me as pivotal in the successful soft launch of the Fresh & Easy Brand in the USA.
2006
Artwork Manager
Matthews Brand Solutions - Gillette / Duracell Worldwide Group PLC - Boston, USA
Artwork Manager for the development of a centre of excellence to produce packaging for Gillette and Duracell Worldwide account to ISO 9001 level.
Artwork Manager
Matthews Brand Solutions - Gillette / Duracell Worldwide Group PLC - Boston, USA
Artwork Manager for the development of a centre of excellence to produce packaging for Gillette and Duracell Worldwide account to ISO 9001 level.
2002 - 2006
Artwork Manager
Matthews Brand Solutions - Masterfoods, Pet Division - Yorkshire, UK
Artwork Manager for the Masterfoods Pet Divison, responsable for managing and neurturing a team of artworkers and defining workflows and best practices.
Artwork Manager
Matthews Brand Solutions - Masterfoods, Pet Division - Yorkshire, UK
Artwork Manager for the Masterfoods Pet Divison, responsable for managing and neurturing a team of artworkers and defining workflows and best practices.
Qualifications:
BA Hons in Scientific & Technical Graphics
Plymouth University / Falmouth School of Art
Plymouth University / Falmouth School of Art
Trained ISO 9001 Quality Management System Internal Auditor
BSI
BSI
Professional Diploma in UX Design (on-going)
Glasgow Caledonian University
Glasgow Caledonian University
Professional Certificate in UI Design
Glasgow Caledonian University
Glasgow Caledonian University
Google UX Design Professional Certificate
Google
Foundation Certificate in User Experience
BCS, Chartered Institute for IT
BCS, Chartered Institute for IT
Post Graduate in Digital Marketing (on-going)
British Academy of Digital Marketing
British Academy of Digital Marketing
A-levels:
Mathematics, Physics, Art, Engineering Drawing, Geometric Drawing
Exeter College
Mathematics, Physics, Art, Engineering Drawing, Geometric Drawing
Exeter College
Studied: Diploma in Communication Advertising and Marketing (CAM):
Marketing, Advertising, PR, Research & Behavioural Studies, Sales Promotion & Direct Marketing.
Tunbridge Wells College
Marketing, Advertising, PR, Research & Behavioural Studies, Sales Promotion & Direct Marketing.
Tunbridge Wells College
Hobbies & Interests:
I run my own non-profit Meet-Up group, Yorkshire Trails & Adventures, which has nearly 400 members. A group for anyone interested in getting out and about, having adventures, meeting people and learning some history along the way. An antidote to the modern way of remote working! All profits go to charity, MIND and Dementia UK.
I have a curious mind and love learning new things, skills and knowledge, so always studying.
I am chairman of a share club, a club of like minded chaps interested in stocks and shares and supporting local public houses!
Having had the experience of being a professional photographer I now pursue photography as a hobby, which has recently expanded into drone photography. Always seeking to take images from a different perspective.
I used to race Speedway motor cycles around the country. This in turn led to an interest in mechanics and anything with an engine and wheels. I still have my old bike and leathers, which unfortunately seem to have shrunk?
I have a full and clean driving license for the UK and California.
Farewell song written and performed by my colleagues in LA. October 2010
