KINDA Spirits
KINDA by name, kinder by nature.
Brand founder & brand creator.
A project principally born from lock down. A range of non-alcoholic spirits inspired by the Low-No Spirits movement. I was thrilled KINDA Pink Gin received a Gold Award at The Spirits Business Awards 2021 at The Low & No Masters show in London.
Background: Whilst working as Creative Director for Hops, Grapes & Spirits we developed a reputation for being an authority in the Lo-No alcoholic spirits sector, and delivering these market disruptors into the UK and USA markets.
We were successful in placing a Danish non-alcoholic spirits brand, ISH, RumISH and GinISH, in all Holland & Barrett stores (830) in the UK. Off the back of this success, with a clear route to market and realising that the Lo-No Market was expanding 20% each year, I decided to create my own brand of non-alcoholic spirits. And so was born KINDA Spirits. KINDA by name, kinder by nature.
Founder and brand creator: During the inception and developemnt of KIND Spirits as a market disrupter, brand conception, brand development, packaging design, website and all supplementary brand assets, both digital and print. I worked with a company in Ireland to develop the product and was delighted with the results.
Branding: Brand concept, brand development, packaging design, digital design
Marketing: Market research
Product Development: Test and Iterate: working with a company in Ireland to create a product to tease the senses
Manufacturing and Supply Chain
Marketing: Market research
Product Development: Test and Iterate: working with a company in Ireland to create a product to tease the senses
Manufacturing and Supply Chain
